Indo Count to Launch new brand and partners with Archroma


Team Infinities:

Indo Count Industries Limited, NSE Symbol: ICIL, BSE Script Code: 521016 one of the lading boutique collections will unveil a new brand named “ Wholistic – Whole HealthSleep Better”. The brand features innovation related with cleaner living, maintaining a hygienic home and fostering better sleep. The collection will use all cotton fabrics, which will include sheets, sleep pillows, mattress pads and down alternative comforters.

The company has also announced its exclusive partnership with Archroma in India. Archorma’s patented PureEarth collection featuring EarthColors is known for pant based dyes. This partnership makes Indo Count as exclusive partner of Archroma for its bedding and bath categories colored with EarthColors in India. EarthColor dyes comes from the by-products of non-edible wastes coming from the agricultural and herbal industries. The by-products includes nutshells, residues from plants such as bitter oranges, leaves and so on. There is a complete transparency from the process of using the raw materials to the point of sale. Thus by altering the course of action from using mainstream petroleum-based solutions to these high- performance dyes, it has created a path of advancement, enhancing the key factor of sustainability.

“With health & wellness becoming an important aspect for consumers,our recent innovation of Wholistic bedding will address this market.” said by the Chief Executive Director and CEO, Mr. K.R. Lalpuria.

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